Monitoring Social Media

Posted: April 21, 2011 in Uncategorized

As social media becomes more and more prominent in the world of journalism, it is important to make sure it is conducted in the most professional way possible. It’s easy to forget that posts and tweets can get you in ethical and legal trouble if you aren’t careful. Therefore, it’s not a bad idea to have some guidelines to follow in the newsroom.

Credibilty is a big concern, and this can be compromised when working with social media if you’re not careful. The fast-paced nature makes you want to post something as soon as possible, sometimes without double checking your facts. The last thing you want to do is post something false and defamatory and get sued for libel.

It’s also important to make sure you are following all state laws and copyright policies. Don’t steal a tweet you like – if you think it’s a good tweet, then retweet it. It’s not fair to take credit for something you didn’t come up with yourself.

Lastly, it is important to use common sense. Don’t use any offensive language, and try to avoid anything that is defamatory towards anyone else. Put yourself in the shoes of the person or organization you’re tweet is about as well as the readers of your tweets. Nobody wants to see anything that is hurtful.

WebAdvantage’s 7 Legal Issue to be Aware of for Social Media Marketing also has some valuable ideas to ponder when coming up with your own social media policy.

As a general rule of thumb, if you are questioning if something is ethical or legal, it’s probably not. If you wouldn’t feel comfortable having that tweet or post in a newspaper or magazine, then you probably shouldn’t post it online.

  1. Ellen Mrja says:

    Your hyperlink is incorrect. Always check them twice before posting. -7-

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