Amateurs at Fashion Week?

Posted: April 4, 2011 in Uncategorized

The Mercedes-Benz Fashion Week in New York is a big deal. There are many high-profile designers showcasing their newest styles during this week, and it would be an honor to attend such an event. However, it seems as if somebody wasn’t taking this event seriously she was covering it.

When watching this video of the event, I was very disappointed. The camera angles, audio and quality of video was inadequate.

First of all, this video was so shaky it was giving me a headache. It looked like the home movies my father used to insist on taping when I was a child. Tip for the videographer: get a tripod.

Secondly, the videographer was panning the room way too quickly. It was a big blur, and by the time I figured out what I was looking at, it was gone.

Also, don’t shoot the backs of peoples’ heads. Get in the middle of the action — we want to see faces! The multiple screens of the runway were not great either. It was difficult to see what the girls were wearing from that view. Maybe a straight on view would have been better?

Now for the interviews. Jeremy Scott’s chin was cut off, which was very distracting. So were the words “um” and “you know” that were constantly used. There was also so much background noise that it was hard to understand what Jeremy was saying.

Again, the interview with Naaem Khan was executed just as poorly. His head was cut off, and there was way too much background noise.

In my opinion, the interview with Paul Wilmot of Wilmot Communications was the worst. I couldn’t see his face because of the poor lighting. The videographer should have moved so that the light was coming from the side instead of from behind him so we could see his face. Again, there was way too much background noise which made it hard to focus on what he was saying. Plus, the camera was too high. His chin was almost cut off, yet there was a ton of empty space above his head.

Overall, this video needed some work. Unfortunately for the videographer, you only get one shot when it comes to an event like this. This video was clearly a flop — hopefully she’ll do better next time.

  1. Ellen Mrja says:

    I agree with your critique. Even with a Flip video camera, this should have been 90% better than it was..especially since PRWeekly was going to post it online.
    Three things ARE…not is. Grammar point.

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