Essential Skills for PR Grads

Posted: February 1, 2011 in Uncategorized

After reading Dave Fleet’s 14 Key Attributes for New Public Relations Professionals and Vadim Lavrusik’s post on Mashable 8 Must Have Traits of Tomorrow’s Journalists, I’m starting to think about my own skill set and where I fit in the world of PR that I’ll (hopefully) soon be joining.

I know the field is competitive, and there are many talented people looking for entry-level jobs. However, I think I have a good grasp on many of these skills, and here’s why:

1. I’ve always had a knack for writing. Grammar, punctuation and spelling are my strong points. It helps that I’m a bit of a perfectionist; that’s the way you have to be in this business. One of my biggest pet peeves is when an apostrophe is used to make a word plural.  It’s painful to see.

2. I’m as detail-oriented as they come. I can attribute some of that to my perfectionism, but it’s a skill that I’ve developed more since I started working in the event industry. Details are key when it comes to event planning.  One tiny mistake =  one upset client.

3. I work hard. I know that’s easy for anybody to say, but as a student who held multiple leadership positions in campus organizations while working 25+ hours every week and maintaining a 3.9 cumulative GPA, I think I can say that. My work ethic kept me going. Coffee helped too.

4. I like blogs, and I follow many of them. Since this is my first blog post, I can’t claim that blogging is one of my skills. I’m fairly new on Twitter, so I can’t claim to be an expert on that either. However, I believe the best way to learn is by trying, which is exactly what I’m doing.

Overall, I’m not surprised by these lists. I am surprised, however, at one important skill that I think they left out.

New grads need to have the desire and ability to learn. I find it hard to believe that anybody coming out of college is going to have every skill needed for that first job. Grads will be thrown in new and probably uncomfortable situations, and the ability to catch on quickly and adapt is crucial. I may not know much about HTML or CSS, but I’m confident I can learn it if it’s necessary for my job.

What other skills do you think are important for new grads entering the PR field?

  1. Ellen Mrja says:

    Excellent first blog post. Well written and interesting.
    P.S. I’d add “ATTITUDE” to the list of essential skills. I’d hire someone with a good attitude over someone with all the aptitude in the world.
    Nice blog site here. Make sure to promote on Twitter and Facebook.

  2. Maritza says:

    Your writing is very intoxicating. You have a manner of making words alive. Have you thought about pro writing? I have already been a paid copy writer for about three months at this point, and make $500 on a daily basis writing testimonials on my website, commenting on blogs, and additionally composing articles. Apply here if you happen to be serious.

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